Top 5 Fashion Games on iOS in Mexico Q4 2023

In the fourth quarter of 2023, the top 5 fashion games on iOS in Mexico demonstrated diverse trends in downloads, revenue, and weekly active users. Here’s a closer look at how these apps performed, based on data from Sensor Tower.

Project Makeover experienced varied weekly revenue, peaking at $16.3K in late October and $15.3K in the final week of December. Downloads fluctuated significantly, starting at around 5.8K in late September, peaking at 10.1K in the week of December 25. Weekly active users showed a steady presence, hitting a high of 67.9K in the same week.

Makeup Stylist -DIY Salon game had a steady revenue stream, with slight increases towards the end of the quarter, reaching $190 in the last week of December. Downloads saw a significant rise in December, culminating in 15.7K by the end of the quarter. Weekly active users mirrored this trend, climbing from around 52.3K in mid-October to 70.9K by the end of December.

Makeup ASMR: Makeover Story, a newer entrant, showed promising growth. Revenue increased towards the end of the quarter, reaching $178 in late December. Downloads surged from 15 in mid-November to 23.7K by the end of December. Weekly active users also saw a rapid increase, going from 3.1K in late November to 78.4K by the end of the quarter.

Gacha Life 2, despite not generating revenue, maintained a steady download rate, starting at 27.6K in early October and stabilizing around 2.4K by late December. Weekly active users followed a similar pattern, peaking at 25.9K in early October and settling at 15K by the end of December.

Makeover Studio: Makeup Games showed consistent performance in revenue, maintaining around $240 towards the end of the quarter. Downloads varied, with a notable peak at 6K in early October and a stable finish at 3.4K by late December. Weekly active users remained robust, finishing the quarter at 77K.

For more insights and detailed data, visit Sensor Tower.